This week, I’m doing something a little different by showcasing a video that I’ve loved, rather then a photograph.
Rhett & Link are a comedy duo comprised of Rhett McLaughlin and Link Neal. They are musicians and filmmakers, also (a bit like Flight of the Concords). I first heard of them through their “Thoughful Guy” rap video (I’ve written a blog post on here about it, do a search ;)). This brilliant video is “29 things you should never say” aka “Famous Last Words”. The editing is quick, the viewer doesn’t have time to see what happens to the pair after one of them, for example says “Let’s do that thing where you drive a car at me, and I jump over it”. In this, the viewer makes their own mind up about what happens to the subjects in the video.
This week I want to talk about something different from the usual “arty” videos; an advertisement. I’ve been meaning to write about this for a while but I keep forgetting. This is incredible, I absolutely love it. It’s an advertisement for the HTC One phone. The ad depicts a fashion shoot, conducted while falling from a plane. The shoot is done by a photography student, on the phone. The ad itself is shot very creatively, with other people (apart from the photographer, model and cameraman) free-falling with smoke canisters on their backs to emit plumes of smoke as they fall. This adds to the overall drama of the piece. The camera moves with the model, as she moves through the plane and jumps out and then seamlessly cuts to a wide shot of the photographer photographing and directing her. This ad would make me want to buy the phone, I suppose that’s the sign of a good advertisement, for maybe I was just hooked as soon as I heard “photography” (tell me what you think in the comments! :P).
What do you think of this ad? Does it make you want to buy the phone?
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