This week I want to talk about something different from the usual “arty” videos; an advertisement. I’ve been meaning to write about this for a while but I keep forgetting. This is incredible, I absolutely love it. It’s an advertisement for the HTC One phone. The ad depicts a fashion shoot, conducted while falling from a plane. The shoot is done by a photography student, on the phone. The ad itself is shot very creativity, with additional people (apart from the photographer, model and cameraman) free falling with smoke canisters on their backs to emit plumes of smoke as they fall. This adds to the overall drama of the piece. The camera moves with the model, as she moves through the plane and jumps out and then seamlessly cuts to a wide shot of the photographer photographing and directing her. This ad would make me want to buy the phone, I suppose that’s the sign of a good advertisement, for maybe I was just hooked as soon as I heard “photography” (tell me what you think in the comments! :P).
What do you think of this ad? Does it make you want to buy the phone?
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This is incredible. It’s a time-lapse video put together entirely by shots taken by the astronauts on board the International Space Station. It shows the rotation of the earth and the stars from the window of the ISS and from a space shuttle.
This week its a short from Italian Vogue named “Rico The Bulls**t Dodger”. This is awesome. It’s short entirely in black and white, the model is dressed impeccably (obviously) and his face is painted like a Day of The Dead sugar skull. I think that adds to the piece as a whole, as it is completely out of the ordinary and is therefore, memorable. The Spanish mariachi band-style music that the model is dancing too adds to the memorability of the piece also.
This incredible. It’s a time-lapse of European cities. It’s shot so well, there’s no flicker between shots, the transitions are smooth. Plus it’s shot with the camera I own, so it’s amazing to see what can be done with it!
This week it’s “Much Better Now”. This is incredible, it’s a mixed-media short film about a bookmark who falls out of his book and goes on an amazing adventure! The character itself is quite likable, I think and the narrative is solid and runs through the whole video.