Aisling Keavey

Photographic artist

Tuesday post series #7: HTC One advertisement

https://www.youtube.com/watch?v=akh6JxDlnhE&list=PLFFCFDC7B282FCA1D

This week I want to talk about something different from the usual “arty” videos; an advertisement. I’ve been meaning to write about this for a while but I keep forgetting. This is incredible, I absolutely love it. It’s an advertisement for the HTC One phone. The ad depicts a fashion shoot, conducted while falling from a plane. The shoot is done by a photography student, on the phone. The ad itself is shot very creatively, with other people (apart from the photographer, model and cameraman) free-falling with smoke canisters on their backs to emit plumes of smoke as they fall. This adds to the overall drama of the piece. The camera moves with the model, as she moves through the plane and jumps out and then seamlessly cuts to a wide shot of the photographer photographing and directing her. This ad would make me want to buy the phone, I suppose that’s the sign of a good advertisement, for maybe I was just hooked as soon as I heard “photography” (tell me what you think in the comments! :P).

What do you think of this ad? Does it make you want to buy the phone?

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